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Driving integration, scalability, trust and integrity across the travel industry.
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Transforming travel with AI
Our partnership with Microsoft accelerates our Cloud journey and unlocks new, AI‑powered innovations that strengthen and elevate the travel industry.
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Landmark partnership between Amadeus and Google Cloud
Learn how this collaboration strengthens Amadeus' multi-cloud approach and AI innovation to improve efficiency, reliability and growth in travel.
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Trending Topics
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Six travel trends that will redefine how we travel in 2026 and beyond
Amadeus, in collaboration with Globetrender, unveils the tech, policy and innovation coming to transform the face of travel.
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Airlines in the agentic age: use cases and ideas for getting started with AI
Built on airline input, with Microsoft support, exploring real AI use cases.
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Sustainability
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Amadeus Global Report
Gain insights into Amadeus' 2025 business, financial performance, and sustainability.
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The future of Retail Travel in Asia Pacific: Digitize the predictable, humanize the experiential
How can retail travel agencies inspire travelers, empower their employees, and what are the technologies they should be focusing on?
These are some of the many questions we will look at in this research report for retail travel agencies in the Asia Pacific region. Between now and 2025, the Asia Pacific travel market will continue to outgrow rest of the world. It is time to rewire retail travel agencies. Technology will continue to evolve in the travel industry. It is important for retail travel agencies to evolve along with technology instead of having to compete against it.
Technology is not designed to replace human beings. It is designed to digitize the predictable and humanize the experiential. Successful retail travel agencies must combine technology enablers and human intelligence in a way that creates a convenient and cohesive experience no matter how, when or where a customer reaches out.
"Time is now for retail travel agencies to embark on a journey of transformation and redefine that customer experience."
Champa Mangesh, Senior Vice President Asia Pacific, Retail, Travel Channels, Amadeus
Read this report to explore:
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The diversity of markets within Asia Pacific
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How in-destination experiences allows more personalized itineraries
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How to combine online and offline customer experience
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How humanizing customer experience is important
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The integration of the human touch and technology.