Unlock new opportunities through smarter preferencing
Take control of your content to boost incentives and commissions with Amadeus Unified Preferences Platform (UPP).
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- Amadeus Unified Preferences Platform
Amadeus Unified Preferences Platform
Customize air and hotel content to deliver more relevant, profitable offers aligned to your business and commercial strategies.
Overview
One platform to control what you sell, optimize strategy, and grow margins
Use business rules to tailor, remove, prioritize, or demote, EDIFACT & NDC Air and GDS & Aggregator Hotel content—delivering cleaner results, faster workflows, and stronger performance.
Exclude non-profitable content
Quickly filter out options that do not align with your business or profitability goals.
Promote high-value content
Prioritize content to align with strategic goals and stand out with more relevant offers.
Demote less desirable content
Ensure less profitable or less relevant options are deprioritized automatically.
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Benefits
Turning intelligent content control into competitive advantage
Enhance control & customization
Gain granular control over the content you display so agents and travelers see the options that matter most. You can also prioritize preferred suppliers, aligning offers with your strategic goals and delivering differentiated value.
Increase efficiency
Automate content management with smart rules that remove complex or low‑value items. This reduces manual effort, saving time and lowering operational costs, while freeing agents to focus on customer engagement and higher‑value sales.
Improve profitability
Promote‑high value content while excluding low‑profit options to help protect margins. By filtering out non‑commissionable hotel rates and deprioritizing less profitable air content, bookings align with profitability—supporting long‑term performance.
Integrate seamlessly
Work smoothly with existing systems, including Selling Platform Connect and Amadeus Web Services, enabling fast adoption with minimal disruption and supporting reduced training needs and faster time to value.
Frequently asked questions
Amadeus Unified Preferences Platform gives travel sellers intelligent control over their Air and Hotel content, enabling precise tailoring, prioritization, and exclusion to boost relevance, efficiency, and margins. It is available across Amadeus Selling Platform Connect and Amadeus Web Services.
Amadeus Unified Preferences Platform helps travel agencies tailor EDIFACT and NDC Air content, as well as GDS and aggregator Hotel content, to their business priorities. Non‑profitable options can be removed, high‑value offers brought forward, and less relevant content pushed back.
Selling travel is increasingly complex in a fragmented content landscape. Amadeus Unified Preferences Platform (UPP) helps travel sellers take control of their Air and Hotel content, enabling agents and travelers see the options that matter most. It enables sellers to prioritize preferred suppliers and align offers with strategic goals, delivering more relevant and differentiated results. By automating content management with smart rules, UPP reduces manual effort and operational costs while filtering out non-profitable options to improve margins and support long-term performance. Seamless integration with Amadeus Selling Platform Connect and Amadeus Web Services supports fast adoption and faster time to value.
Amadeus Unified Preferences Platform supports travel sellers of all sizes, from small enterprises to large corporations, in managing their Air and Hotel content to deliver the most relevant, profitable offers, aligned to their business and commercial goals.
Next steps