Digital footprints: Discovering online traveler needs in North America

Travel is now booked easier and quicker than ever before. This is thanks to the growth of online, which in 2020, will become the dominant channel for purchasing travel globally.

This research gives a fresh snapshot of traveler behavior and sentiment, looking at both the U.S. and Canada respectively. As the travel industry evolves, it’s important to know what today’s travelers - who are clearly in the driver’s seat - are looking for when it comes to what, where, when and how they want to interact with travel brands online.

To gain an edge over their competition and stand out in a crowded market, the research indicates that online travel retailers should ask themselves questions such as:

How can OTAs partner with social media influencers to build rapport with their highly engaged audiences?
How can online retailers be more transparent with their prices and ensure ease of payment to see higher sales conversions?
What is needed to provide those sought-after personalized offers and services?

The message that comes through from the research findings is loud and clear: you cannot ignore today’s empowered travelers! Understanding and adapting to the needs of today’s digital consumers is critical. In order to be successful, online travel agencies need to put themselves in the shoes and follow in the footsteps of digital ravelers as they navigate the online travel landscape.

Alix Argüelles

Vice President,Online Travel Group, North America

Amadeus

Available in other languages

EN DE

Salutation This field is required

First Name This field is required

Last Name This field is required

Work e-mail This field is required

Country This field is required

Company name This field is required

Business Phone This field is required

What is your job level? This field is required

What job function do you work in? This field is required

Product/s related This field is required

Details about your needs This field is required

Are you an Amadeus customer?

Business activity (Industry) This field is required

Consent to receive further communication by Amadeus

By submitting this form, I confirm that I have read and understand Amadeus' Privacy Notice. This field is required