79% of Spanish travelers want to travel in the next year, research shows

November 8, 2021

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The research is welcome news for the travel industry in Spain, with 46% of travelers expecting to take a flight for business later this year

The study provides insight on traveler attitudes and sentiment around restrictions, digital health data and sustainable travel

The survey of9,074consumers across France, Germany, India, Spain, Russia, Singapore, the UAE, the UK, and the USshows the appetite to travel is high. At the same time, it reveals that greater clarity on restrictions and guidelines will be key to unlocking increased traveler confidence. In Spain a third (31%) of surveyed travelers said the current international guidelines around where and how to travel are confusing, making them less likely to book business and/or leisure travel.

At the same time, travelers are exhibiting increased openness to embrace technology and a willingness to sharehealth data so they can start traveling again.

When asked about thereceptivenessto share personal health data, the survey results in Spain show:

95% of travelers would be willing to provide personal data for the effective use of digital health passports or certificates
Almost half (46%) of business travelers would be willing to provide their health data to visit a conference or event, while 39% of leisure travelers would be willing to for an excursion or activity at destination.

In Spain, when asked whichtechnology would increase confidence to travel in the next 12 months, mobile solutions continue to be the most popular, with the top technologies including:

Automated and flexible cancellation policies (51%)
Self-service check-in (48%)
Mobile applications that provide on-trip notifications and alerts (46%)

Mobile applications and contactless technology have remained top technologies across all three studies, with the addition of automated and flexible cancellation policies in this final instalment.

The research is the third in a series oftraveler sentimentsurveys, where Amadeus takesaregular checkpoint ontravelersentiment and concerns to help the industry rebuild travel in the most effective way.

Both the2020 Rethink Travel survey (Sept 2020) andRebuild Travel Digital Health survey (Feb 2021) revealed how technology can help to increasetravelerconfidence and Amadeus revisited this question to see howtravelerconfidence has changed since September 2020.97% ofsurveyed travelersnow say that technology will increase their confidence to travel, up from 91% in February 2021 and 84% in September 2020, showing a growing sense of traveler confidence in technology.

When considering the future of travel and sustainability, the survey highlighted what solutions surveyed travelers believe might help the industry to become more sustainable long-term. The results showed:

Over half (51%) oftravelersin Spain said greater availability of green modes of transport, e.g., electric planes or trains, would help the travel industry to become more sustainable long term.
A similar percentage (49%) believe making sustainable travel more cost effective would be beneficial
38% say transparency around travel companies’ sustainability policies would help.

Although receptivenessto travel in the next year is high, the travel industryneeds to consider how to respond tochanging traveler concerns as the travel environment continues to adapt. Thethree main concernssurveyed travelershave in Spainare:

Self-isolation or quarantine before and after travel (49%)
Fears of catching COVID-19 while traveling (42%)
A change of restrictions resulting in last minute cancellations and without a refund on bookings already made (36%)

In comparison to the previous studies, fears of catching the virus remain a top concern for travelers, alongside self-isolation, or quarantine.

Christian Boutin, general manager, Amadeus Spain and Portugal and SVP, EMEA Travel Sellers Western Europe, says,“The second year of the COVID-19 crisis remains challenging for the travel industry, but demand for travel is returning as some restrictions are eased and innovative solutions emerge to help increase traveler confidence. Although some travel concerns remain, this survey shows a willingness to use technology to combat these issues and positive traveler sentiment towards sustainable travel. We at Amadeus are committed to rebuilding the travel industry, working together and supporting travelers and our customers.”

Francisco Pérez-Lozao Rüter, President, Hospitality, Amadeus, comments,“This three-part series of research has highlighted the essential role that both technology and data have to play in the recovery of our industry and increasing traveler confidence. In hospitality specifically we are seeing how our hotel customers are implementing solutions that complement and streamline experiences without losing the human touch while using data to better prepare for guest demands. At Amadeus we are committed to rebuilding a better industry and working closely with our customers to provide the tools to achieve this.”

To learn moreabout the results of the survey, read our global report.

Rebuild Travel Survey: Spain Insights

Download the report

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