Digital footprints: Discovering online traveler needs in Mexico

This research gives a fresh snapshot of traveler behavior and sentiment in Mexico.

This research, which was conducted prior to the outbreak of COVID-19, provides a solid foundation for understanding traveler behavior and sentiment in Mexico. While the report primarily focuses on the inspiration and booking phases, as the world learns to cope with COVID-19, travel companies may need to factor in assurances regarding traveler health and well-being. As to the extent of these changes and how long-lasting they may be, only time will tell.

What hasn’t changed is the need to remain alert to shifting consumer sentiment. The ability to adapt to traveler needs has always been a barometer of success for travel companies and the wider industry.

According to the findings of this report and to reserve their place in an ever-changing market, online travel retailers might ask themselves questions such as:

How can we best engage consumers with our services and gain their trust so they will bookmark our website?
How can we offer consumers an online travel experience that is both frictionless and personalized?

Taking the time to understand traveler needs and adapting to them is essential. Our objective in producing this report is to help OTAs follow in the traveler’s footsteps as they navigate through a shifting online landscape.

Alexandre Jorre

Senior Vice President, Online Sales, LATAM

Amadeus

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