Vipservice Holding and Amadeus expand hotel partnership

July 9, 2021

Last updated: July 19, 2021

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Vipservice Holding , the largestconsolidatorintheRussianmarketofairline and railway ticketsales, andAmadeus,a global travel IT provider,are extending theirsuccessful partnership.As part ofthe company’sstrategy todevelopitsownbookingsolutionforgroundservices, VipserviceHoldinghascompletedtheimplementation ofextensive hotelcontentfrom AmadeusintoitsHotelStarplatform.

This meansAmadeus Hotels becomes thegatewaytomillions ofhotel offers from around the world fortheentire Vipservice partner network, including its corporate customers and retail chain members. In addition tohotelprepaid ratessourced byAmadeus Value Hotels (AVH),Vipservice willalsobenefit fromdirectlysupplied shopping optionsfromhotelchainsand independent hotels. Thisnewly expanded portfolio now contains over 1 million properties worldwide.

HotelStar userswill benefit fromaccess to a wide variety of accommodationchoicesrangingfromluxury hotels to small boutiqueproperties,andbusinesspropertiestobudgettourist accommodation.UsingAmadeus,HotelStar users will also be able to accessseasonal offersandpromotionsviacommissionable, netandnegotiatedrates. Hotel bookings are displayed in theCheckMytripapp (providingtravelers withquick access to allitinerarycomponents)as well asinVipservice’sownB2Capps. A powerful search filter makes itquickto findroomsthat meet bothleisureand business travelers’criteria,enablingusers toeasilycompare andfindthe best accommodation options for their customers.

Irina Solovieva, CEO, Vipservice Holding: "Over the past five years of working together with Amadeus, we have been implementing at least two technology projects annually. Last year the company implemented Amadeus Travel Intelligence, a new business analytics platform to monitor market trends and adapt development strategy in Russian and foreign markets. Additionally, each year, one project is always aimed at furthering the implementation of our globalization strategy: including access to NDC-enabled content from airlines and international rail products using Amadeus Rail. Now the time has come to add extensive hotel content using Amadeus Hotels platform".

Leonid Marmer, General Director,Amadeus,Russia:"Vipservice is one of Amadeus' key customers in Eastern Europe. Vipservice always demonstrates its determination to stay at the forefront of advanced technologies, which meansthe companyis able to successfullyanticipate and respond tonew challenges.Todaysees theimplementation oftheinnovative Amadeus Hotels solutionthat opens even more opportunities forgrowthinaccommodation salesforVipservice and itspartners.Byjoiningeffortswith such a strong partner,Amadeuswill be able to help the industry recover fasterby providingbest-in-class digitaltools and efficientaccess toarichvariety ofworldwidetravel content."

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