South East Travel joins forces with Amadeus through a strategic partnership

October 9, 2023

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South East Travel, a leading travel agency in Taiwan, is working with travel technology provider Amadeus to grow its footprint in Taiwan and across Asia Pacific. It has signed a strategic partnership which will see South East Travel implement New Distribution Capability (NDC) as well as Master Pricer Instant Search to enhance its retailing capabilities.

South East Travel , a leading travel agency in Taiwan, is working with travel technology provider Amadeus to grow its footprint in Taiwan and across Asia Pacific. It has signed a strategic partnership which will see South East Travel implement New Distribution Capability (NDC) as well asMaster Pricer Instant Search to enhance its retailing capabilities.

Mr. Joe Huang, the Air Ticketing GM of South East Travel, said:“This partnership will enhance our operational efficiency and our commitment to providing the best possible customer experience at South East Travel. I firmly believe that our combined expertise and resources will drive future growth and solidify our position as a leading travel agency and an important step forward in our technology modernization journey."

This partnership will ensure South East Travel can provide richer, NDC-sourced content that is available on Amadeus Travel Platform using theAmadeus Travel API , to its customers in Asia Pacific. This NDC-enabled solution delivers a holistic, end-to-end integration that allows travel sellers to not only search, book and service NDC-sourced content at scale, but also to compare it alongside other types of content in one merged display, and with a deep integration into the existing travel seller ecosystem for maximum efficiency.

Javier Laforgue, Executive Vice President & Managing Director, Asia Pacific, Amadeus said:“It is our privilege to be partners with South East Travel. This multi-year agreement is testament to both the strength of our partnership and South East Travel’s commitment to laying the foundation to modern retailing. We look forward to supporting its growth and help deliver content and services at the right touchpoints in its travelers’ journeys.”

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