Priceline expands its long-term partnership with Amadeus for enhanced retailing

March 4, 2024

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The new agreement will deliver robust content to travelers through NDC and new search capabilities

The partnership between Amadeus and Priceline is evolvingto combine enhanced air distribution – including NDC content – with leading IT capabilities. This long-term partnership will enable Priceline, part of Booking Holdings, to access content via the Amadeus Travel Platformwith many of the world’s leading airlines.

The new agreement increases the scope of the relationship between the two companies. Priceline will now have access to Amadeus’ unique air content to offer customers more choice and a greater range of fares. Additionally, the two companies are partnering to build a Custom Search solution to deliver Priceline customers more personalized offers, while also driving growth in key performance areas like response time, findability, and conversion.

Amadeus’ unmatched breadth of global travel content is a key addition to Priceline’s Connected Trip strategy and goal to provide an end-to-end travel marketplace for consumers to book and manage their trips.

“The Connected Trip is pivotal to Priceline’s strategy, and core to that is a robust store of travel content,” said Matt Bell, Vice President, Flights, Priceline. “With a strong global offering, Amadeus is an ideal partner to help us deliver the most competitive content and help our customers experience the moments that matter to them.”

“Expanding our relationship with Priceline is a significant step for Amadeus, particularly in North America where our footprint in online travel is experiencing powerful growth,” said Sam Abdou, Executive Vice President, Global OTAs, IT & Distribution Sales, Amadeus. “At a time when travelers are booking trips with high expectations for their travel experiences, we are pleased to innovate with companies like Priceline that are highly recognized and trusted travel brands.”

Amadeus and Priceline aim to collaborate and innovate in the longer term to continuously improve the travel experience together.

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