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- Langham Hospitality Group selects Amadeus to lead and accelerate its global digital media strategy
The luxury hospitality company is expanding its partnership with Amadeus to drive greater brand awareness and bookings As the world experiences a surge in travel this year, hotel occupancies in certain markets have exceeded those seen in 2019. It is critical for hoteliers to have the tools in place to remain competitive and attract as many bookings as possible.
As the world experiences a surge in travel this year,hotel occupancies in certain markets have exceeded those seen in 2019 . It is critical for hoteliers to have the tools in place to remain competitive and attract as many bookings as possible.
This is why Hong Kong basedLangham Hospitality Group , with more than 30 properties spread across four continents, has selected Amadeus’digital media solution to increase brand awareness and bookings at its properties.
Amadeus offers the industry’s most comprehensive media campaigns by leveraging unique data insights across the travel ecosystem to support tailored marketing programs for hospitality customers. The customized, data-driven approach will allow Langham to showcase and market its offerings across a variety of online channels to reach new travelers and targeted audiences.
Langham has already built a strong relationship with Amadeus, having usedDemand360® &Agency360® business intelligence solutions for years, along withTravel Seller Media , andDelphi® sales and catering software. The latest addition of digital media will empower Langham hoteliers to make more informed decisions based on the latest market insights, ensuring strategic growth.
“We trust Amadeus’ ability to harness the data that will elevate our marketing strategies and online presence,” says Shane Pateman, Senior Vice President, Sales & Marketing, Langham Hospitality Group. “We want to put the traveler at the center of what we do, and we are confident our partnership with Amadeus will help us reach our guests and new audiences with targeted, relevant offers at the right time, on the right channel.”
“We’re excited to deepen our relationship with one of the world’s leading luxury hospitality brands and deliver a trailblazing digital media strategy for them,” comments Maria Taylor, Head of Commercial, Asia Pacific, Hospitality, Amadeus. “We have a proven track record of developing and executing omnichannel marketing campaigns that touch each phase of the traveler journey. With the insights gathered, Langham will be able to better understand its core audiences and identify booking trends and traveler preferences to deliver relevant and compelling advertisements that drive revenue.”
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